Creating effective ads for Facebook requires more than just putting up a few images and some text. In order to truly capture the attention of your target audience and persuade…

For Facebook ads to work, you need to plan and strategize carefully. There are a number of important things that can affect how well your ads do, like putting them…

A/B testing, which is sometimes called "split testing," is a way to compare two versions of an ad or other element to see which one works better. This method is…